2012年5月6日星期日

they make a purchase with you.

Whenever someone takes out their credit card, accesses your website and pays for goods, they are opening themselves up to the possibility of fraud. But of course, that is a very over simplified statement regarding this problem.

There is a lot that the customer can and should do to make sure their details are kept safe. A good example is making sure they are paying through a secure site and that the address bar still contains the right address. However there is a big onus on the company taking the payment to ensure that everything is kept safe too.

The truth is that it doesn抰 take hackers very long to run up purchases on a credit card once they have all the details related to it. And of course, there is all the information related to the customer as well which needs to be protected. This means that all websites have an even greater responsibility to their customers and visitors to keep their details as safe as possible.

Computer internet security is arguably the most important part of any online business. It isn抰 just the initial fallout from payment information being compromised that is damaging, either. It is undoubtedly the damage to the level of trust held with that company that can have the biggest effect over time.

This is why we must work to ensure the level of risk associated with any payments made through a website is as low as possible. It isn抰 just about security ?it is about fostering a good long term relationship with your clients. This will reassure them you are doing everything you possibly can to protect their payment information whenever they make a purchase with you.

It can certainly help to advise every customer of the things they should be aware of when making a purchase. Simple things like looking for that padlock symbol, and making sure the right address is there. They should also check they haven抰 been re-routed to an address that is ever so slightly different, for example. These things might seem obvious to many people but to others they aren抰. Encouraging customers to take a pro-active role in protecting their payment information does help with the bigger picture of making your website as secure as possible.

Think about the potential degree of fallout you would experience if your business did suffer an instance of stolen or compromised payment information. It is clear that investing in internet security consultants to regularly go over your business is one of the best investments you could make. This will make sure it is as secure as it can possibly be.

Unfortunately there are still plenty of businesses who think it would never happen to them. They don抰 take the risks to payment information seriously enough to protect everyone who does business with them.

Don抰 be one of those businesses. Educate your staff on this topic, get the experts in to help and make sure your customers know what they can do to stay safe. It抯 a fact that hackers make use of payment details every day, but there are ways that you can stay off their radar.

没有评论:

发表评论